In 2022, I partnered with Philadelphia Box Lunch, a family-owned catering business, to give their brand a modern makeover during a generational shift. We replaced the old-fashioned serif font, dull colors, and clip art liberty bell illustration with a clear sans-serif font and a vibrant color scheme inspired by Philadelphia’s Eagles Kelly Green and deep teal. The liberty bell underwent a stylistic reconstruction as well, signaling a fresh and friendly future.
We transformed their packaging, labels, marketing materials, and social media presence to showcase the new identity in a clear and cohesive way. The website design was updated with new dynamic photography and products on the homepage, strong calls to action, and simplified ordering instructions. After streamlining ordering systems and menus, I also assisted the owners in navigating the once mysterious WordPress Dashboard.
The result is a set of approachable and contemporary materials that will serve as enduring brand assets for Philadelphia Box Lunch in the years ahead.
Are you ready to turn your idea to a reality? Whether you're looking for graphic design, web development, branding, or content creation, I would love to discuss the opportunity to work together.